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The Paris Motor Show will provide an opportunity to celebrate another year of new sales records, according to Dacia.

Fiona Coghlan, the woman that led the Irish Women’s Rugby team to an historic Women’s Grand Slam in 2013 has been unveiled as the first brand ambassador for Dacia, Ireland’s fastest growing car brand.

Fiona Coghlan, the woman that led the Irish Women’s Rugby team to an historic Women’s Grand Slam in 2013 has been unveiled as the first brand ambassador for Dacia, Ireland’s fastest growing car brand.

A year ago Dacia launched on the Irish market, causing quite a few ripples in the motor industry. Arriving in the midst of a recession would normally be seen as risky for most new brands, but not this one. With its shockingly affordable cars, Dacia instantly caught the attention of the cash-strapped Irish motorist and began to make its own mark on the market.

A year ago Dacia launched on the Irish market and caused quite a few ripples in the motor industry.

The Dacia Ireland network of dealerships has expanded to 22, with the news that JJ Burke’s in Ballinrobe, County Mayo, and Hogan Motors in Ennis, County Clare, have joined Ireland’s fastest growing car dealership network.

The Dacia brand, launched in Ireland in July 2012, has already seen phenomenal growth in its short six months in Ireland.

The arrival of Dacia in Ireland is expected to shake things up a bit.